⭐ Important points (exam-critical)
- ⭐Stuck in the middle (Porter): firms that fail to choose one generic strategy underperform.
- ⭐Value chain analysis links cost behaviour to activities and drivers.
- ⭐TOWS Matrix translates SWOT into actionable strategies (SO, ST, WO, WT).
- ⭐Distinguish core competence (Prahalad & Hamel) from distinctive competence.
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