Ch 6 · Strategic Analysis — Porter's Models & SWOT

📘 Core concepts

1. 1Porter's Five Forces: Industry rivalry, threat of new entrants, threat of substitutes, bargaining power of suppliers, bargaining power of buyers.
2. 2Generic Strategies: Cost leadership, Differentiation, Focus (cost focus / differentiation focus).
3. 3Value Chain: primary activities + support activities — locate cost & differentiation drivers.
4. 4SWOT: internal (strength, weakness) + external (opportunity, threat).
5. 5PESTLE for macro environment scanning.