CV

SET B · Foundational

Marginal Cost & Contribution

Marginal cost = variable cost of one more unit. Contribution = Selling price − VC.

Formula / Rule

Contribution per unit = SP − VC; BEP units = Fixed / Contribution per unit

Memory aid

Fixed costs are sunk for next-unit decisions; only variable matters.

⚠ Most common mistake

Allocating fixed overhead into per-unit cost for short-run pricing decisions.

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